MTS Goes Live with Comverse Billing Solution
By CXOtoday Staff
Mumbai, Feb 11, 2008 1526 hrs IST

Mobile TeleSystems OJSC (MTS) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the company services about 82 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS' Level 3 ADRs have been listed on the New York Stock Exchange. Need for a Solution: MTS required a solution to serve its vast subscriber base. It was also looking for a solution to fulfill its billing needs and for future growth. Solution: The company deployed Comverse Real-Time Billing (RTB) solution. Mikhail Shamolin, VP and director of MTS Russia said," Upon evaluation of the Comverse Real-Time Billing Solution, it made good business sense to deploy a comprehensive system that fulfills our billing needs while strengthening our marketing strategies." Benefits: RTB solution serves as a real-time marketing engine for mobile operators by offering advanced personalization capabilities, and service plan customization. It also provides usage-driven automated marketing promotions to enable operators to increase revenues, profitability and subscriber loyalty. "Now that we completed a smooth migration to the Comverse system, we are ready to meet all requirements for future growth while delivering the highest level of services to our subscribers," added Shamolin. It provides operators the ability to quickly create and launch service offerings to both broad and targeted market segments while simultaneously providing end-user empowerment through self-directed offers. SNAPSHOT Mobile TeleSystems OJSC (MTS) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the company services about 82 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS' Level 3 ADRs have been listed on the New York Stock Exchange. Challenges: * MTS required a solution to serve its vast subscriber base * It was also looking for a solution to fulfill its billing needs and for future growth Solution: Comverse Real-Time Billing (RTB) solution Benefits: * The solution serves as a real-time marketing engine for mobile operators by offering advanced personalization capabilities * It offers service plan customization * It also provides usage-driven, automated marketing promotions to enable operators to increase revenues, profitability, and subscriber loyalty * It provides operators the ability to quickly create and launch service offerings to both broad and targeted market segments * The solution provides end-user empowerment through self-directed offers Related Links: Comverse Helps Alltel Manage Customer Billing