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90% APAC Businesses Lack Green Strategy: Report|
- By CXOtoday Staff, Jun 30, 2009 1654 hrs IST
- Tags : Springboard, Green IT, Jonathan Silber
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A research survey by Springboard says that less than 10% of 1200 enterprises leaders surveyed have formally implemented a Green IT strategy, - despite the acknowledged awareness that Green IT's cuts carbon footprint and improves return on investment.
The survey conducted in Greater China, India, Australia, Singapore and Malaysia further reported that 60% of all firms without a green IT strategy plan to implement one in the next 24 months.
"Green IT may not have yet reached the level of a strategic priority for Asian enterprises, but it is growing in importance as we see the trend shifting," said Jonathan Silber, research manager at Springboard Research.
"The impetus for green IT is because of the economic crisis, a considerable number of companies are recognizing the value and payback of Green IT initiatives," Silber added.
Social responsibility and business advantages are the prime motivators for going green as vast majority of enterprises that are found to have implemented Green-IT initiatives are discrete and do not have formal strategies in place, as per the findings.
The report says that when asked for reasons for not implementing a green IT strategy, nearly one in five respondents felt that there was no need, while an equally significant fraction said that they had other priorities at the moment.
For those willing to consider green IT, finding the right skills tops the list of challenges, ahead of implementation and budgetary concerns.
The study's findings also indicate that the market needs aggressive education as nearly 15% of respondents claimed that they do not how or where to begin with regard to green IT.
Related Links:
Efficient Datacenters Through Green IT
Yahoo's 'Green' Employee Initiative
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