Aricent Announces Worldwide Release of Celltop
By CXOtoday Staff
Mumbai, May 20, 2008

Communications software company, Aricent, will be making its mobile client framework - Celltop available worldwide. Celltop enables the delivery of next-generation content, commerce, and communication services across GSM and CDMA networks. It claims to allow mobile service providers to transform the user experience by providing easy access to data services and applications.

In addition, the Celltop software development kit (SDK) for both BREW uiOne and J2ME handset platforms is now available for third party developers, content providers, and aggregators to create future cells for the Celltop platform.

Following an initial launch on select Alltel Wireless phones in January 2007, Celltop comes pre-installed as standard on the majority of Alltel feature phones. Alltel is owner and operator of the largest network in the United States and has more than 13 million customers.

Celltop is similar to the personalized short-cuts on the desktop of a personal computer and is based on the widget concept. This makes personalization and content management in cells is possible.

The Celltop mobile client framework is available to network operators delivering new services and products. The framework includes ready-to-run cells such as inbox, stocks, weather, news, call-log and ring-tones, and can be customized by network operators to offer a consistent and branded user experience to encourage use of data and value-added services. Consumers also have access to a host of subscription-based cells including a cheap fuel locator, music downloads, and streaming radio.

Cells currently in development offer multilingual capabilities (including Spanish, Portuguese, and Hindi.) Additionally, Celltop incorporates watermark technology allowing advertisements to be superimposed on the base screen or wallpaper of the mobile handset. Network operators can offer customers the choice of "opt-in/opt-out" for delivery of this targeted content.


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