EMC India Seeks a Makeover
By Tabrez Khan
Mumbai, Aug 8, 2008

EMC is planning to step-up its India presence and launch several customized products for the Indian market. The new products will be in the areas of cloud computing, infrastructure, and storage services.

"The company is extremely committed to the Indian market and we have so far invested $ 250 million in India since 2003 and plan to double that investment by 2010," said Alok Ohrie, president of EMC India and SAARC.

"Although we feel proud in developing products for the global markets at India CoE, we also want to develop customized solutions for Indian enterprises, given their unique needs. We are working towards making that happen," said he.

EMC is looking at using its wide portfolio of products to gain an increased foothold in the enterprise infrastructure market. Sarv Sarvanan, vice-president and managing director of EMC India CoE said, "We want to leverage our vast portfolio of products to make available an entire suite of enterprise-class products to our clientele. So far, we have not been able to cross-sell effectively and leverage the immense value our wide portfolio provides. We will be focusing on that aggressively now."

EMC is pitching hard to change its image as a merely storage company and leverage its portfolio of offerings to establish itself as a key player in the information infrastructure market. Known earlier for its leadership in storage solutions, EMC has made some key acquisitions over the past few years to expand its product portfolio.

"EMC is no longer just a storage company, we have a broad portfolio of offerings ranging from security, storage to content management solutions based on new and exciting technologies such as web 2.0. We want to be the leader in the information infrastructure space," said Ohrie.

EMC's notable acquisitions have been RSA, the global leader in security, which it acquired in 2007, VMware, the virtualization solutions pioneer and Documentum, a document management company in 2003. EMC has products in storage, ranging from enterprise-class to individual-focussed flash drives, in network management, identity and access management, enterprise content management and network-based storage virtualization.

The company has made more than 40 acquisitions worth more than $7 billion globally, according to Ohrie.

EMC recently threw open its Center of Excellence at Bangalore in south India to media scrutiny. The center, established in 2007 has already delivered products such as Smarts IPv6, entirely developed in India for the global markets.

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