Eureka Forbes Limited, a subsidiary of the Shapoorji Pallonji Group and a leading health and hygiene solutions company, today signed a five-year, end-to-end business transformation and information technology (IT) outsourcing agreement with IBM.
Valued at $15 million, the deal is based on a risk-reward model and will help Eureka Forbes achieve growth by aligning its IT to business strategy, said a press release.
As one of Asia s largest direct sales organization reaching over 2.6 million Indian homes through its team of 7000 frontline sales executives known as Eurochamps, Eureka Forbes is increasing its focus on improved relationship with their customers. Eureka Forbes will work with IBM to enable its sales force for Intelligent Knocking leveraging the customer relationship management (CRM) solution and handhelds that are currently being piloted for Mumbai.
Adi Shroff, chief information officer, Eureka Forbes Ltd said It is important for us to optimize our core functions in line with overall business strategy and hence Eureka Forbes partnership with IBM to enable our business transformation assumes great significance. This engagement will help us drive efficiencies in our operations as well as identify strategic areas through which IT can provide maximum business impact.
As part of the deal, IBM will provide business consulting, package implementation, infrastructure and application management services to Eureka Forbes. Transformational in nature, this engagement will help Eureka Forbes increase its focus on customer satisfaction, greater profitability and enhanced collaboration with its sales force and dealer network. The deal will also involve transition of Eureka Forbes IT staff to IBM.
Through this IT services agreement IBM will put in place collaboration platforms like employee self-service, business partner management system and knowledge management system. It will also provide helpdesk, server management, security compliance and network management services, and drive efficiencies in IT infrastructure. This deal was won against key domestic and MNC players. Besides it will serve the following key objectives:
Increase product revenue
Optimize inventory holding
Reduce selling, general and administrative expenses
Increase revenue from annual maintenance contracts
Shanker Annaswamy, managing director, IBM India/South Asia said, IBM will bring its deep global expertise in business transformation and innovation to enable Eureka Forbes to deliver greater customer value, business growth and operational efficiency. Eureka Forbes philosophy is to be a Friend for Life and we at IBM believe that we could bring in substantial value in furthering Eureka Forbes mission to create a healthy, happy and safe life for millions of Indians.
