Experian Appoints New Director
By CXOtoday Staff
Mumbai, Sep 05, 2008 1213 hrs IST

Experian, a UK-based global information services company that offers analytical and marketing services to organizations and consumers, has appointed Bernie Grady to the position of data strategy director in its business information division.

In his new role Grady will lead a team focused on developing and executing the division's data, matching and scoring strategy to ensure it continues to maximize its data assets to meet its clients' needs.

Prior to his appointment, he worked as a general manager for pH, following Experian's acquisition of the B2B analytics company in July 2007. He joined Experian in 1994 from Staffordshire University Business School and has held senior positions within the business information division in product management, product development and data operations.

"Data and analytics sit at the heart of our business and Bernie's role underlines Experian's commitment to driving even greater innovation for our clients' businesses," said Tony Pullen, managing director of Experian's business information division.

"The breadth and depth of Bernie's experience and expertise will help fuel the business information division's further growth by spearheading new partnerships with data providers and developing new data capabilities as an integral part of our business strategy," he said.


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