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July 5, 2009
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TECH INSIGHT
SaaS: Opportunities and Challenges in India
Despite challenges, SaaS model is here to stay. Anita N, corporate communications, Calsoft talks about what these challenges are and how enterprises can overcome them to leverage SaaS benefits.
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MARKET SCAN
Broadband Internet Investment Beat Recession Blues
The urge to avoid commuting and green concerns have ensured investments in broadband Internet globally remain robust and are not pared down, finds a study.
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Fropper offers 'ezMoney' to Bloggers with Adsense
By CXOtoday Staff
Mumbai, Feb 12, 2008 1717 hrs IST

Social networking website Fropper.com is leveraging Google's Adsense platform to reward its ezbloggers with the launch of ezMoney. Fropper's ezMoney program enables bloggers on its website to make money while expressing their creativity and writing skills. ezMoney is an innovative service offered by Fropper.com to its ezBlog members. Once blogs are posted, Google AdSense automatically places relevant ads on ezBlog pages. Ad revenues generated from these pages is shared with ezBloggers. "The Internet user base in the country is only growing and Web2.0 sites like Fropper.com are also attracting a lot of surfers to blogging, photos sharing, video upload and other such fun features. We at Fropper.com always aim at making networking more creative and time worthy. Using Google's Adsense platform, ezMoney will allow bloggers to monetize and further enhance their writing and expressions skills", adds Navin Mittal, business head of Fropper.com. To avail the benefits of this innovative service, bloggers just need to create a Google AdSense account by entering their email address in the 'Register' with Google AdSense text box and link it to their ezBlog or alternatively link their existing Google AdSense account with ezMoney. Google AdSense automatically displays relevant ads on the ezBlog posts, for e.g. along with a youth centric blog, relevant youth based advertisement will be published to attract the right target audience. Netizens in India have really taken to blogging ever since its inception and with only 40 million odd Internet users in the country, there is still a lot of scope for growth. User-generated and personalization of content being a part of Web2.0, are the latest that the web offers its users. Posting their views and opinions on the web and making them available to the world is making more and more people log on to the net and take up blogging. Getting rewards and appreciation for the same will be an added advantage. Related Links: Using Social Networking a 'Brightidea'
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