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HomeCare Adopts ERP to Reach Masses|
- By Anuradha Ramamirtham & Priyanka Akhouri, Aug 07, 2007 1905 hrs IST
- Tags : HomeCare Adopts ERP to Reach Masses
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HomeCare Retail Marts - owner of the large format Magnet stores - is in an expansion spree with a target of opening 53 stores, supplemented by 2-3 small stores in the next 3 years. The company is following a Pan India model to consolidate its manufacturing services in terms of centralized buying and connecting to end manufactures and farmers. Due to the expansion, it was in need of an integrated solution, which was dynamic and retail specific.
The company was previously using a homegrown Enterprise Resource Planning (ERP) solution. According to Ashok Maheshwari, managing director of HomeCare Retail," Retail is complex and it's all about scalability. Until you're small it's fine with the home-driven solution. Once you expand, a scalability model is created that has to be simple. We had lapses in our earlier solution and thus went for Oracle Retail."
Hence, in the last 6-8 months, it has zeroed in on Oracle Retail applications (Oracle Retail). Oracle Retail had cracked the deal with HomeCare Retail 2 months back. The ERP solution is expected to have all the dynamics of what a retailer would like to connect to with the consumer. With the consumers' buying pattern invariably changing within every 8 km and the dialects changing across the nation, Oracle was the chosen in spite of its high cost.
The business benefits of this ERP solution include low cost of operations, low cost on better inventory management controls, efficiency in supply chain management, reaching the production time, and connecting to farmers and end manufactures. With this solution in place, the company aims to achieve efficiency in operations of the media.
According to Maheswari, the company with this implementation basically expects business efficiency. The aim is to reduce the cost of operations. Right now the focus is on the top line, which is expanding the number of stores, but with the deployment Oracle Retail solution is expected to give the picture of the bottom line growth.
The entire process of implementing the solution will take approximately 6 months. The company would be in a position to start in 3 months the actual process for the Oracle application. The ERP is expected to be in place by the end of 2007. The company has already started implementing the first phase of its due diligence model.
The infrastructure for the company includes the right hardware, right people to manage it and 24x7 efficiency. The company has its data center in Bandra, Mumbai.
The company has an estimate of Rs.50 million for the next 2 years. Within the next 18 months, it plans to implement a CRM solution as well. The company plans to put in place a HR module, which would give us a complete insight of the efficiency of the people working within the organization.
Related Links:
Indian Retail Fixated on Customers
Retail Analytics: Right-sizing for Excellence
Retail Technology Adoption Still to Grow
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Discussion Board
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by Amuthan on Jan 17, 2008 09:39 PM
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by Sridhar K Raman on Aug 13, 2007 01:11 PMSAP would have been a better option than ORACLE as SAP is a proven solution in the retail sector in India. Besides, scalability would have been much more manageable with SAP solution, as and when the organization grows in terms of scale and TOP LINE. We as a consulting organization servicing customers across diverse industry segments, particularly the emerging sectors like RETAIL will be able to ADD VALUE to any initiative in RETAIL ERP space. We will be happy to discuss specific needs at HOME CARE RETAIL MART
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by Sunil Pawar on Sep 27, 2007 01:17 PM
