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TECH INSIGHT
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Six Steps to Accelerate your WAN
With employees working more and more from the field even as servers and applications get centralized, businesses are realizing the need for better connectivity. However, this is easier said than done. Jonathan Andersen director (product marketing)
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Indian M & E Industry Bullish On IT Spending
By CXOtoday Staff
Mumbai, Feb 2, 2007
IT spending by the media and entertainment (M&E) industry in India is expected to grow to US$300 million by 2010, with a compound annual growth rate of 32%. According to Springboard Research, IT vendors who offer industry-specific technology solutions to M&E will outpace the competition.
In its report, "India's Booming Media & Entertainment Industry: IT Market Trends and Opportunities 2006- 2010" Springboard Research data showed an increasing trend among M&E companies to focus on IT solutions that are specific to the media and entertainment industry.
A vast majority of the M&E companies Springboard surveyed said that they have either invested or plan to invest the largest portion of their IT budget on industry-specific solutions. A further 47% said that their largest IT investment was for a technology solution tailored towards the media and entertainment industry.
Drivers for IT spending in the M&E industry include the urgency of Indian M&E firms to reach new markets (named by 27% of M&E respondents) and the focus on solutions that better manage and deliver M&E content (according to 24% of respondents).
Springboard Research is an IT market research company that has a global presence in addition to its research centers in India and Pakistan.
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Can industry-specific solutions provide an edge to IT vendors?
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