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Keys to Build an Interactive Website|
- By CXOtoday Staff, Apr 07, 2008 1609 hrs IST
- Tags : In today s business scenario, having a company website is must. Majority of flourishing organizations have already built up their own websites - to drag business. However, hooking the visitors to the site needs some strategic and consistent efforts. Here
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Creating a website is one of the first priorities for any new business. But once it s up and running, many business runners don t seem to bother whether it s meeting customer s needs, or whether it s generating sales. In fact, many business runners usually don t possess the skills to monitor the above things.
Hence, it s crucial that you keep your site interactive by introducing some dynamic elements to it, which will only grow bigger in years to come. Your website needs to be professional. Here are some essentials that might help you...
1. Hook Your Visitors with the Home Page
People hitting your website are curious to know what you have to offer. So, the homepage should speak for your site details. Sometimes, you visit a website, spend sometime on it only to realize that you didn t understand what the site was about. In such situation, many of you will just press the back button , and quickly move on to other sites that will give you the relevant information.
So you can t blame the visitor in such case, can you? In fact, the onus lies on you to create a home page that gives necessary information. A few paragraphs (one or two) should clearly indicate what the site is about. It s always a good idea to make it colorful and appealing, rather than a dull one. Believe us, it works.
2. Showcase Your Merchandise Attractively
Simply building a page or pages on products and services will obviously not bring you immediate sales. What it should have is a clean and tightly focused presentation. For your product to be eye catching, you need to showcase them in an attractive way. Talk about the most popular products or the services you offer, and then introduce the new ones. A separate web page with links to informative articles relating to your product or service is a good idea.
The website should reflect your business through your choices in colors, graphics. An exciting video can also attract visitors. Do make an effort to produce colorful and clear photos that highlight your products attractively. Writing crisp captions will definitely draw the readers and will tell them what they want to know about
the products. Promote your product in a subtle way.
For example, you have recently set up a pharmaceuticals business. For sure you want to promote your business. In such scenario, a website will be an ideal option. Create a website with all the necessary information, such as about the company, products, etc. You can put a separate link at the end, which will direct the readers to the sales team. This is, of course, an understated way to do business.
3. Fresh Content
Tell your readers that you have all the information that they re looking for in your site. For this, it s important that utmost importance is given to content management. Stale information will drive your readers away. Laden the site with new information. Any new updates can be highlighted in bold or italics, or use any innovative idea. Show that you care for your readers time and money.
4. Add Interactive Content
No longer are our visitors contended with limited info. Just getting information about business or services, no longer keeps them hooked to the site. They need more.
You need to involve your visitors. Use your website to generate conversation with like-minded people. This will definitely boost your business opportunities. One needs to remember that content doesn t have to be serious all the time one can add lightness to matter.
Do let your customers interact with the website. This will keep make them coming back and hanging around. Consider putting a chat feature. Instead of you doing all the talking, let your visitor talk to you. Indeed, it s a good option for buyers and sellers to interact online.
People will be more inclined to stay on your site, if you offer them something interactive. Provide with a platform for your readers to interact with you personally or with a forum. Managing a forum on your website shows that you re not just selling to them, instead you re genuinely concerned in offering them services to help them.
A forum can be subject-based that pertains only to the topic of the site. It can also be anything that will allow readers to discuss their topic of interest. This will keep them coming back, creating the best environment for repeat sales.
A blog would also be a great option for your readers, as this will allow them to give regular feedbacks and comments. They can also contribute by writing articles.
5. Poll Booth
Polls are a good way to keep visitors stick to your site. You can get to know what they think. A visitor won t mind spending a few seconds to answer a poll. Many websites have polling options where anonymous readers and members give their opinion on current events or topics of interest. Indeed, it s an interesting option. So, create interactive surveys, polls, for the site. Give your readers one question poll and provide them instant calculation of results. You readers will keep coming back to know about the results, or to see how people have voted.
This, in fact, is a great way to draw the attention of the readers to other sections of the site about which they would want to know more. This means more people are getting to know about your business, products.
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