MicroStrategy and Teradata Ally for Retail
By CXOtoday Staff
Mumbai, Oct 15, 2008 1134 hrs IST

MicroStrategy Incorporated, a worldwide provider of business intelligence (BI)software, and Teradata Corporation, a company solely focused on data warehousing and enterprise analytics, will collaborate to provide dashboards for selected industries to
make decision-making easier and faster.

Teradata's retail business intelligence solution includes the Teradata active enterprise data warehouse, Teradata RetailDecisions, Teradata's Retail Logical Data Model, and MicroStrategy's dashboards. The new retail dashboards provide retailers with a data-driven view of sales performance, allowing them to access, predict, analyze, interpret, and act on data by store, customer and sales channel. With report templates based on industry best practices,
retailers can readily address campaign planning around special holidays and seasons, enabling users to perform market basket and affinity analyses, and evaluate campaign effectiveness.

Said Darryl McDonald, Chief Marketing Officer at Teradata, Users can analyze information about their business at-a-glance and act immediately with confidence.

Teradata and MicroStrategy have a long-standing marketing and technology relationship, which includes MicroStrategy's participation in Teradata's beta programme for more than 10 years. The two companies have over 200 joint customers spanning a wide range of industries including retail, financial services, communications, manufacturing, transportation, and government.