New Book on Electronic Commerce
By CXOtoday Staff
New Delhi, Nov 17, 2008 1814 hrs IST

Bharat Bhasker, a senior professor of information technology and systems at IIM Lucknow has released the third edition of his book titled: Electronic Commerce Framework, Technologies and Applications.

Electronic Commerce is a blend of technology and application oriented approach. It has multi- tiered architectural framework in explaining e-commerce. The book deals in Internet security issues and electronic payment concepts and it contains a number of references from India.

Apart from adoption by MBA programs for the electronic commerce courses, a large number of faculty members and students of technical universities have also found it useful for their MCA and B. Tech. courses on electronic commerce.

With the convergence of communication technology and devices, a large number of people, who have access to Internet, are growing at an astonishing pace. The transition from traditional commerce to electronic commerce improves the efficiency of both internal and external processes and hence the advantages offered are applicable to almost every organization.

The book addresses this transition, making it imperative to understand not only the concept of electronic commerce- advantages, caveats and business models- but also to comprehend its complete framework and technologies. The book attempts to address the subject matter from these perspectives.

The adoption of electronic commerce and e- business technologies are bringing about the major transformation in business activities. The electronic commerce makes deeper inroads into the business practices. Today, the markets are conversations and electronic commerce based on digital communication greatly enhances the efficiency and efficacy of the process of conversation, leading to a greater impact in form of integrated marketing communication.