New Platform for Retail and CPG Companies
By CXOtoday Staff
Mumbai, Jul 31, 2008

Infosys Technologies Limited has launched ShoppingTrip360 to help retailers and consumer packaged goods (CPG) companies achieve visibility into in-store activity.

The platform enables a suite of managed-information services to create a 360-degree view of real-time in-store shopper and shelf activity.

It leverages a network of wireless sensor-based applications within the store to collaborate in real-time by creating an information ecosystem.

According to a media release, ShoppingTrip360 enables retailers to know the total number of shoppers and their shopping trip paths, allowing them to gauge in-store energy demand based on occupancy, or open new checkout counters when lines start forming. They can also monitor shelf-level inventory of fast moving products without using expensive RFID tags.

It helps CPG companies to make choices on the right locations in the store to place their promotional products. They also gain greater visibility on the efficacy of their promotional spend through an analysis of shoppers who interact with a promotional display or shopper traffic to a particular area and actual purchase.

The patent-pending technology behind ShoppingTrip360 is based on Infosys' intellectual property and designed to operate with existing store and information technology infrastructure.

Said U.B. Pravin Rao, senior vice president and head (retail, consumer packaged goods, and logistics) of Infosys Technologies, "Infosys has developed a roadmap for the ShoppingTrip360 platform to enable future applications based on the real-time collaboration between shoppers, retailers and CPG brands. With select customers in pilots, Infosys has established a business model that leverages the scalability of a platform to reduce the cost per application to clients."

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