New software for Data Integrity Problems
By CXOtoday Staff
Mumbai, May 19, 2008

Experian's specialist data integrity business, QAS, has launched 2 tools designed to combat data integrity problems facing marketers and database managers.

These 2 products are:

1. QAS Batch with Suppression API

Integrated into business applications, such as a CRM or mailing system, the software can run at any time of day and automatically removes contacts that cannot or will not respond to communications. Furthermore, it can even be programmed to run continuously. Contacts are flagged as and when they appear on suppression lists, giving organizations the option to control data locally rather than sending it offsite to be updated.

2. QAS Match

QAS Match is a new de-duplication tool that identifies whether a customer's details exist in a database and stops them from being entered twice. Duplicate data poses a major problem for marketers and database managers alike. It prevents a single customer view from being maintained and wastes time and money spent cleaning data to remove duplicate records. When new contact details are captured, QAS Match compares them against existing customer records and returns a list of potential matches. From the list a record can be selected and amended, or, if there are no suitable matches, a new unique record can be added.

QAS Match also helps organizations enhance data quality if they are migrating to a new CRM system, merging customer data from multiple systems on a regular basis to create a single view of contacts, or if they are buying in lists of data that require de-duping against existing records.