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NextWealth Initiates Rural BPO Drive in S. India|
- By Manu Sharma, Dec 11, 2009 1610 hrs IST
- Tags : NextWealth, rural BPOs, Mythily Ramesh, Mallasamudram, Sridhar Mitta
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Bangalore based NextWealth Entrepreneurs plans to help entrepreneurs to set up rural business process outsourcing (BPO) to generate employment for 1,000 youth by 2010 and 10,000 jobs by 2012-13.
Mythily Ramesh, chief executive officer of NextWealth Entrepreneurs, said, There is hardly any employment for rural colleges and most of them are forced to migrate to the big cities for jobs. However, with rural BPOs taking off in two centres and more likely to follow in the coming months, there is a huge opportunity for rural folks to work from these centres.
NextWealth aims to help social enterprises access technology, capital and market contacts to set up such BPOs.
NextWealth has already helped start two rural BPOs in Mallasamudram, which is about 25 km from Salem in Tamil Nadu. The second one is at Yelagiri Hills, on the Hosur Road heading towards Krishnagiri. While the others to follow are on the outskirts of Hubli-Dharwad in Karnataka, Chittor in Andhra Pradesh, Manjakudi in Tiruvarur District of Tamil Nadu and a sixth BPO coming up near Rajajinagar in Bangalore.
In most of these places, the major occupation of the people is textiles (mainly, weaving), followed by agriculture. Mallasamudram has several colleges including an engineering college.
These centres offer tutoring process and content monitorisation for customers in the US that is done over chat. These centres have no night shifts and are not voice-based, but only back office operations, Mythily said.
Technology entrepreneur Sridhar Mitta, former CTO of Wipro Ltd, and now the managing director of outsourcing firm e4e Business Solutions India, is also a founder of NextWealth Entrepreneurs.
According to Mitta, a number of employees from large MNCs are keen on setting up such centres in their native towns and NextWealth is helping in the process. The initial budget for setting up a BPO centre is about Rs 50 lakh for a 200-250 seater centre and the employment is easily available, said Mitta.
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Discussion Board
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by Harish on Feb 12, 2010 08:36 PM
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by kumar on Dec 19, 2009 12:10 PMcapri1 said: The idea of rural BPO sounds good to the ears, but how many would have experianced the advantages and have seen the operational and growth success of them. Advantages: 1.Low employee cost. 2.Peaceful surroundings. 3.Employees joining the BPO is more for personal reasons than corporate designed HR strategy(consistency in quality manpower is questionable) to meet the demand in case of attrition especially skilled and experianced. Disadvantages: 1.Experainced managers and technical staff extremely difficult to find due to low wages and in case of attrition .(Rural BPO industry is still people centric and depends always on few people who are committed by passion, Is passion replicatable model for matured organisations???) 2.No proper support from hubs either technical, training & development or mentoring of staff working in rural areas. 3.In case of worst case scenerio, like organsation not doing well, folks working in the corporate centers pack up things well and quit while those working in villages find it very difficult to get jobs due to locational disadvantage and movement. 4.Familiies of experianced staff working in villages suffer with poor amenities, education of children and safety. While families in cities become competitive and have better advantages over years.. 5.Employees skills become obsolete, due to no proper rural bPO methodology model in the industry. 6.New hires are lured with higher postions for lesser experiance and wages, while senior managment enjoy the industry standards working in cities and industry equal pay. All these will dilute the work and organisational ethics in long run.
