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Next Generation CRM Solution for Enterprises
By CXOtoday Staff
Mumbai, Dec 05, 2007 1812 hrs IST
SAP AG has strengthened its Business Suite with the next generation Customer Relationship Management (CRM) solutions. This new CRM solutions has been co-innovated with leading customers and partners. It's designed simple yet powerful to solve real business issues.
SAP CRM solutions are based on an enterprise service-oriented architecture, that help companies drive new growth, maintain competitive agility, and attain operational excellence through customer-centric processes. It offers new capabilities such as trade promotions management, business communications management and pipeline performance management.
It's one of the core applications within SAP's Business Suite that's built upon the NetWeaver architecture. The software helps companies empower employees with the real-time information and analysis they need to gain customer insight, acquire new customers, boost customer loyalty and build lasting relationships.
The latest SAP CRM features a dynamic new User Interface (UI) that gives business users the power to easily access all relevant information to best serve customers.
Users state that the new Web 2.0 capabilities within the UI of SAP CRM are best experienced first hand to understand the unique interface offered by the new solution.
SAP CRM is above the traditional task automation. It's flexible, user-driven end-to-end business process execution platform. Also its designed to companies achieve a complete 360-degree view of customers, which is one of the most critical factors in enabling successful CRM strategy, as reported by a recent Economist Intelligence Unit study, "Improving Customer Relationships."
"The next generation of CRM applications will be designed to use Web 2.0 style user interfaces to appeal to sales, marketing and customer service professionals," said Ed Thompson, vice president (distinguished analyst) of Gartner.
New SAP CRM Capabilities Enabling Customer-Driven Growth
SAP CRM offers range of new capabilities in key areas designed to aid companies empower their teams, customers and grow business.
Flexible multi-channel customer service - SAP Business
Communications Management software brings together communications technologies and SAP CRM to expand traditional call center-based processes across the organization, including field-based staff and experts in any location.
Maximizing the value of every interaction - SAP Real-Time Offer Management software helps to bring intelligence to every customer interaction and offer to build profitable customer relationships.
Optimizing marketing and promotional spend - SAP has greatly enhanced its Trade Promotions Management (TPM) and Marketing Development Funds (MDF) solutions to help customers extract more out of their promotional spend, while securing greater visibility, control and traceability of end-to-end funds and claims processes.
Intel and SAP Collaborate on Solution for Marketing Development Funds (MDF)
Intel and SAP have collaborated on a solution for MDF within SAP CRM 2007. While working together, both the companies automated and streamlined processes within MDF by enhancing online claims entry, compliance and accruals.
These processes within CRM link to claims and payout processes within a company's SAP ERP back-end system, as well as accounts payable in order for vendors and partners to more effectively transact in a compliant manner while managing channel marketing funds.
In India SAP has partnered with Wipro Technologies, TCS, Satyam, Cognizant, Enteg Infotech, Mindtree Consulting, HCL Technologies, and IBM for co-innovating and promoting the solution.
"The latest version of SAP CRM is all about customer-driven growth and is revolutionary for the enterprise software industry as a whole," said Bob Stutz, senior vice president and general manager (CRM global strategy and product development) of SAP.
Related Links:
KLG Systel Opts for SAP CRM Solution
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