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July 4, 2009
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Partnership for Growing Business in MENA Region
By CXOtoday Staff
Mumbai, Mar 29, 2008 1348 hrs IST

Indian IT company Satyam has been named the first 'strategic services' partner for European software enterprise SAP in the Middle East and North Africa (MENA) region. This is an extension of the existing alliance between the two companies. Also, Satyam has been named SAP's 'national implementation' partner for India, US, Singapore, Japan and Australia-New Zealand. According to a company communique from Satyam, "The Middle East market is growing substantially, and the SAP MENA formation is most appropriately timed." The partnership focuses on SAP's and Satyam's long-term regional business expansion strategy, which is rooted in SAP's overall value proposition for large-scale global technical implementations across a number of products. As per the agreement, SAP will utilize Satyam's services to manage over 20% of its business in the MENA region, under the terms of the 'strategic services'. Contextually, SAP defines 'strategic services' as a region-specific partnership initiative. Commenting on the partnership, Sergio Maccotta, managing director of SAP's MENA operations, said, "Building a vibrant customer-centric ecosystem is key to supporting our customers' business needs in the region. Satyam is a valued SAP partner, and an integral contributor to SAP's global community of innovation." The opportunities in the MENA region, which both companies are seeking to leverage, comprise end-to-end implementations, upgrades, migrations and a host of maintenance services. As the SAP's initiative seeks to cover the entire MENA region, Satyam will be joined by 6 other companies, which will be selected by SAP from its list of global partners. Manish Mehta, director and vice president (testing practice) of SAP, informed, "Satyam is concentrating on strategic investments and developing various composite solutions on SAP. We are focused on delivering niche domain solutions for our customers - thereby further enhancing the value of SAP solutions, and together delivering significant business value to our customers." Related Links: To SAP Or Not To SAP SAP Sues IBS for Unauthorized SAP Training
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