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July 20, 2008
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Popular Video Sharing Site Now Localized
By CXOtoday Staff
Mumbai, May 8, 2008

YouTube, an online video community that allows people to discover, watch, and share originally created content, announced the launch of its local Indian site (www.youtube.co.in).

YouTube India features a localized homepage and search functions, allowing users to create and share videos, discover the most popular and relevant videos in India, and connect with other Indian and global users.

Over time, YouTube India will benefit from a "local" experience highlighting and featuring the content and functionality most desired by the Indian users.


"YouTube allows anyone with a simple web camera or even a cell phone to create content, connect, and converse with each other through the medium of video. It's about communication and not just entertainment," said Sakina Arsiwala, international manager of YouTube.

The content uploaded by users in India will show up as "top favorites" and "recommended content" on the local YouTube site. The localized site also aims to facilitate connections among the large Indian NRI community.


Related Links:

Indian Companies Open to Web 2.0 Potential
Enterprise 2.0 Enabling Corporate Collaboration

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