RIM BlackBerry Bold to Target Business Users
By CXOtoday Staff
Mumbai, May 12, 2008

The latest model of the Blackberry smartphone, the Blackberry Bold, will feature a host of features for the business user. It's the first BlackBerry smartphone to support tri-band HSDPA high-speed networks around the world. It comes with integrated GPS, Wi-Fi and multimedia capabilities.

Tri-band HSDPA support and enterprise-grade Wi-Fi (802.11 a/b/g), complemented by a 624 MHz mobile processor speed up downloading email attachments, streaming video, or rendering web pages. The BlackBerry Bold also includes 128 MB flash memory plus 1 GB on-board storage memory, as well as a microSD/SDHC memory card slot.

BlackBerry productivity applications, including phone, email, messaging, organizer, and browser, are pre-bundled with the phone. Users can now talk on the phone while sending and receiving email or accessing the web, and download Word, Excel, or PowerPoint files and edit them directly on the handset using the preloaded DataViz Documents to Go suite.

It also features desktop-style depiction. The trackball mimics a mouse, making it easy to navigate sites in "Page View" or "Column View" or to zoom in on specific parts of a web page, while emulation settings allow users to choose between the full desktop-style HTML content and layout or the mobile version. Attachments can also now be downloaded from within the browser and there is support for watching streaming videos (RTSP-Real-Time Streaming Protocol).

While specifically targeting business users, the Bold also hopes to attract the non-business user. It features a 2 megapixel camera, with video recording capability, built-in flash, and 5x digital zoom and an enhanced media player that can display pictures and slideshows, play movies in full screen mode, and manage an entire music collection

For managing music and video, the BlackBerry Desktop Manager software includes Roxio Media Manager for BlackBerry as well as Roxio Photosuite 9 LE, which makes it easy to enhance pictures and create photo albums on the computer.

The BlackBerry 9000 'Bold' is scheduled to be available from wireless carriers around the world beginning this summer.


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