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Reliance Adopts Neon Mobile Marketing Software|
- By CXOtoday Staff, Feb 27, 2009 1045 hrs IST
- Tags : Flytxt Neon, Reliance Communications, telecom major, Krishna Durbha, mobile marketing
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Telecom major Reliance Communications (RCOM) has implemented Flytxt's carrier-class mobile marketing software platform Neon on its network. Flytxt is one of the leading mobile advertising and marketing technology providers.
Neon features a sophisticated mobile CRM database and all the mobile applications required to conduct large-scale mobile customer engagement programs.
Krishna Durbha, head-VAS business & marketing, Reliance Communications, said, "Implementation of Neon System will give us a competitive edge in stimulating brand awareness and driving sales by reaching out to millions of customers in a cost-effective manner through targeting."
With the implementation of Flytxt Neon, Reliance Communications expects to leverage its existing business data and boost voice and VAS revenues through intelligent mobile marketing.
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