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SMBs Invest in Tech to Grow Business: Microsoft|
- By CXOtoday News Team, Mar 26, 2009 1029 hrs IST
- Tags : Microsoft, Steve Reynolds, AMI-Partners, Midmarket Solutions, Microsoft SMB Insight Report, SMBs, Microsoft Small Business Specialists, technology investment
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Faced with declining revenue, competition from larger businesses, and general economic difficulties, Microsoft said increasing number of small and midsize businesses (SMBs) are investing in technology to cut costs and grow business.
The first Microsoft SMB Insight Report, which will be published annually, identified virtualization, IT consolidation, business intelligence, software as a service and support of remote workers as the top technology investment priorities for SMBs in 2009.
"Small and midsize businesses play a critical role in the world's economy and are often the first to emerge from periods of economic uncertainty because of their passion, resiliency and innovation," said Eduardo Rosini, corporate vice president for the Worldwide Small and Midmarket Solutions and Partners group at Microsoft.
The report was based on a five-country survey of more than 600 Microsoft Small Business Specialists - Microsoft's technology experts who help SMB owners identify and implement an IT solution that has the maximum impact on business. The five countries covered are - the United States, the United Kingdom, Canada, France and Brazil.
Steve Reynolds, managing director for AMI-Partners, said, "If SMBs respond to the current crisis as they have in the past, we can expect that a sizable number of smaller businesses will invest in IT now to lower operating costs, boost employee productivity and increase connectedness to customers so as to reap the benefits in the years ahead."
The "Microsoft SMB Insight Report" forecasts that 55 percent of SMBs will maintain or increase IT spending year over year through carefully placed investments.
Related Link
Cincom SMB Tools now Available on IBM Platform
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