On-demand business services provider Salesforce.com has announced Salesforce Partner Relationship Management (PRM) 2.0, the next generation of its on-demand channel management application.
Salesforce PRM 2.0 claims to build on a foundation of features and innovations recently made available in Salesforce.com's Spring and Winter 07 releases to provide tools to increase channel growth, partner success and time to value through quick and easy management of portals and programs.
Marc Benioff, chairman and CEO of salesforce.com, said, "Salesforce PRM 2.0 brings integrated on-demand CRM and PRM to the high-tech community," Marc Benioff, chairman and CEO of salesforce.com.
"At salesforce.com, our mission is to manage and share all business information on-demand, and Salesforce PRM adds partner management to that equation." adds Marc Benioff.
Salesforce PRM 2.0 claims to incorporate advanced partner account management, customized messaging and partner communications, streamlined administration of partner users and portals.
The release of Salesforce PRM 2.0 marks an introduction of opportunity product collaboration. This feature enables channel managers extend collaboration with partners at the line item level. This will enable partners in multi-tiered high-tech channels to register deals that include product lines, to streamline program approvals and rules.
In addition, salesforce.com leveraged best practices from Salesforce PRM customers and released quick start program templates, such as deal registration, point-of-sale (POS), Market Development Fund (MDF), and partner ramp-up. All these programs are available from the Partner Relationship Management category on the AppExchange.
Dave Laverty, chief marketing officer, Cognos, said, "The release of Salesforce PRM 2.0 will make our partners as effective as our sales representatives when it comes to lead and opportunity management".
Salesforce PRM 2.0 will be available on April 12th for a special promotion of USD 995 per partner, per year through April 30, 2007. Salesforce PRM 2.0 is available worldwide and in local languages for certain countries like Thailand, said a spokesperson.
Salesforce PRM is one of salesforce.com' new products with customers including high-tech companies like Cognos, GFI Software and PGP Corporation.
