Secure Internet with McAfee Secure Search Service
By CXOtoday Staff
Mumbai, May 9, 2008

With McAfee Secure Search, consumers will now be able to avoid malicious sites that take advantage of security holes in the browser ("browser exploits"), downloads that contain spyware, viruses, or adware, phishing sites that attempt to trick users into giving critical personal and financial information; sites that display aggressive pop-up windows or change the browser's default settings without consent and Web sites that send high-volumes of e-mail.

Todd Gebhart, senior vice president and general manager of McAfee's consumer Web, small and mobile business "The McAfee Secure Search Service and McAfee Secure for Web Sites are important extensions to our Web security offerings that build upon our highly successful SiteAdvisor safe search product that has already had more than 134 million downloads. With four out of five Web site visits starting with search, the McAfee Secure Search Service will direct McAfee customers to the secure Internet and the new McAfee Secure for Web Sites will give e-businesses a tremendous opportunity to build trust, boost traffic and ultimately increase online sales."

McAfee Secure Search Service will be available via the McAfee SiteAdvisor toolbar and will be released to the existing and new SiteAdvisor users free of charge later this quarter. Within search results, consumers will see McAfee SiteAdvisor's green, yellow, and red ratings that clearly indicate whether a site is safe, if the consumer needs to exercise caution, or if it's risky. Consumers can customize the McAfee Secure Search Service by completely filtering out risky "red" sites and they can make the McAfee Secure Search Service their browser's default search engine.

Additional to this, McAfee is also launching McAfee Secure for Web Sites. It is designed to build trust for proven, secure Web sites. It will ensure that safe Web sites can distinguish themselves from sites that are unsecure, or have not been tested. The three-pronged service combines PCI compliance, rigorous testing and daily scanning, and the McAfee Secure trust mark.

The new service will test Web sites daily for vulnerabilities, dangerous content and links that expose consumers' computer and personal information to malicious use. Additionally, McAfee Secure Web sites will also be identified in McAfee SiteAdvisor ratings to help millions of consumers choose secure sites in search results from all major search providers.

Tim Dowling, vice president of the McAfee Web Security Group said," With McAfee Secure Search and the McAfee Secure trust mark, we are helping consumers take the guesswork out of searching and shopping safely online."

McAfee Secure for Web Sites provides multiple levels of Web site security testing, making it the most comprehensive service in the industry. The various features of this include:

* McAfee Secure Identification System: The service includes a McAfee Secure trust mark for display on the Web site. The image is served by McAfee only if the Web site has passed McAfee Secure for Web Sites tests and is checked daily. In the event a Web site fails the test, the trust mark is removed until the site successfully passes the security test.

* Safe User Experiences: To complement the vulnerability scanning, McAfee provides another layer of testing that ensures McAfee Secure Web sites employ reputable business practices and deliver safe user experiences. This includes testing sites for adware, spyware, excessive pop-ups, spamminess, deceptive marketing practices, browser exploits and potential phishing attacks.

* Managed Security Scanning: When vulnerabilities are detected, McAfee identifies security fixes and provides assistance. For 24/7 convenience, customers can manage vulnerability and management information online and they have access to unlimited technical support.

* McAfee PCI Compliance Certification: E-commerce sites that accept payment cards must pass PCI Compliance. With McAfee's PCI Compliance Service, e-businesses are provided with wizards, interactive tools and automated procedures that make it fast and easy to meet PCI DSS Security Standards.

The McAfee Secure Web service is now available for Web site owners. Pricing is based on the number of IP addresses or page views.


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