Siemens PLM Readies Latest Release for India
By Sonal Desai
Mumbai, 22 Aug 2008, 1253 hrs IST

Siemens PLM, a part of Siemens Automation & Drive division and a global player in Product life Cycle Management, is shipping its latest release -- the NX6, for discreet manufacturers in India.

The company has implemented Synchronous Technology (ST) with the latest release. ST includes predictive analysis and enables fast and easy modeling, as also a history-free environment for engineers to develop designs around the CAD model. For example, if a system is asking for inputs, an engineer can provide it through knowledge-based engineering.

They have recently opened a fully integrated product development centre in Pune & bagged major deals from Volkswagen, Audi, Wipro, and Cannon. Some of their large and prestigious customers in India include Tata Motors, M & M, Maruti, Bajaj Auto, Indian Railways, Escorts, Ashok Leyland, L&T, BHEL, LMW, HAL, Ordinance Factories, etc.

Vivek Marwaha, director (marketing) for Siemens PLM, in a recent interaction with CXOtoday.com, said the company will leverage the synchronous technology extensively as part of its go-to-market strategies. "Essentially because it gives us a quantum leap over the competition," he said.

Over a period of time the technology will be extended to other product components and functionalities. As of today, NX6 is being sold as an out of box product, but many more functionalities and customized offerings can be set around it. The offerings revolve around the complexity of processes, number of stake holders and the need to share data or data management.

"We are extending the deployments in a big way with existing customers, as also scouting new ones," Marwaha said.

While the industry has welcomed the new version, sources on condition of anonymity, however said that the large enterprises will adopt a wait and watch attitude before embracing the new technology. A source said, "Most of us follow the trends set by our parent companies abroad. We also need to understand the shift and train our people for the new technology, how it works, etc, and that requires time. We are comfortable with the existing version, which is functioning equally well."

Meanwhile, Anton Huber, CEO for Siemens Industry Automation Division said in a statement, "Siemens recognized the huge potential of synchronous technology during the due diligence process of acquiring UGS. Knowing that the digital model is at the heart of our shared vision to unify the product and production lifecycles, we have worked together to accelerate this breakthrough in CAD technology. The digital model impacts every phase of the PLM process and is the key to delivering innovation faster than ever before. This technology will fundamentally change the way manufacturers design products and enable them to accelerate their innovation process, ultimately driving increases in top line revenue."

UGS Corp., a global provider of product lifecycle management (PLM) software and services, announced the close of its acquisition by Siemens AG effective May 4, 2007. As a result, the business will go to market as UGS PLM Software, a global division of the Siemens Automation and Drives (A&D) Group, the company said in a statement soon after the close of the acquisition.


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