Social Networking Opens up Huge Revenue Source
By CXOtoday Staff
Mumbai, Mar 24, 2008

BING application service is now available in India. The most lucrative benefit of the service is that it can operate irrespective of mobile operator and handset model anywhere in the world. Also, unlike traditional SMS, BING allows users to communicate with as many friends as they like at the same time.

This year, Buongiorno has rolled out BING to 8 other countries including -- UK, Brunei, Indonesia, Italy, the Netherlands, Spain, Switzerland, and Vietnam. To date BING scores over 20 million messages exchanged per week, and over 1.2million logins in 53 countries.

The BING application provides both SMS and Instant Messenger blended into an open Java software service, which allows for real mobile-to-mobile chat for friends which is entirely free of charge.

The application has a core target group of 16-18-year-olds; however, it is gaining popularity with a broader demographic of young urban people. It will allow the company to further capture the mobile social networking trend.

According to a communiqu from Buongiorno, the company will be investing 10m in designing a new product, i.e., an upgrade of BING. The new product is expected to capture the mobile social networking trend, which in turn will attract advertising revenue amounting to over USD 2.1 billion by 2008.

Simone Ranucci, Co-CEO of Buongiorno Hong Kong has said, "As the global market leader in mobile entertainment, it is important for Buongiorno to capture value generating developments in the industry, and the enormous popularity of social networking obviously represents a huge opportunity for us. It is our goal to become one of the most recognized global brands in mobile social networking."

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