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The Journey from Telecom to Broadcast: Reliance|
- By CXOtoday Staff, Nov 24, 2006 1633 hrs IST
- Tags : Reliance, DTH, LoI, ADAG, Zee Group s Dish TV, Star TV, Tata s - Tata Sky, Prasar Bharati s DD Direct Plus, Sun TV, Microsoft IPTV platform, Motorola s set top boxes, High Speed internet, VoIP
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Reliance - Anil Dhirubhai Ambani Group (ADAG) will launch 'Reliance Blue Magic' Direct-to-Home (DTH) broadcasting service by the third quarter of 2007. These services will include IPTV, High Speed internet and VoIP.
The company had received the Letter of Intent (LoI) in September from the Ministry of Information and Broadcasting to offer these services.
Sources said, "We are at the planning stage. It will take us another year to roll out the services. There is a vast scope in the DTH segment. Technology and marketing strategies will be our key differentiators."
At present, DTH services are being offered by Zee Group's Dish TV, Star TV, Tata's - Tata Sky, Prasar Bharati's DD Direct Plus, and Sun TV.
Reliance would use its telecom channel to market its DTH across the country. The company is optimistic about enhancing its business in the broadcasting sector through its telecom platform.
The company has already laid out a 60,000 KM fiber network for the project. It will use Microsoft IPTV platform and Motorola's set top boxes.
The group will adopt a four-screen strategy. These are Cinema Screen: Typical Movie Theatres, Multiplexes and Digital Movie business; TV-Screen: DTH and IPTV; PC-Screen: Triple Play services and Mobile: TV and content distribution on Mobile through R-World Portal.
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Discussion Board
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by jatinder on Sep 05, 2008 02:22 PM


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by chandubhai gor on Aug 20, 2008 12:01 AM


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by ashok kumar on Apr 10, 2008 01:05 PM


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by DEVENDRA on Jun 25, 2008 08:26 PM



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by RAVI AGARWAL on Mar 09, 2008 08:39 PM


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by subash chhetri on Feb 22, 2008 12:36 PM


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by sushil Govindpu on Jan 14, 2008 05:23 PM







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by Madhu on Nov 06, 2007 10:30 AM

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by amit deore on Oct 25, 2007 03:51 PM

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by jagpal singh on Oct 21, 2007 12:49 PM


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by Mantu Nath on Oct 05, 2007 12:07 PM



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by nandlal prasad on Aug 25, 2007 05:31 PM





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by TASLEEM ARIF on Aug 14, 2007 09:09 AM

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by vipin jain on Aug 13, 2007 10:39 PM


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by Chandrashekhar on Aug 08, 2007 04:56 PM

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by Chandrashekhar on Aug 08, 2007 04:53 PM

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by Chandrashekhar on Aug 08, 2007 04:46 PM


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by sushil Jagannat on Aug 03, 2007 06:59 PM

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by JAYANT KUMAR on Jul 30, 2007 08:07 PM

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by Imran Nisar Sha on Jul 27, 2007 04:31 PM





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by Rajesh Vijay on Jun 30, 2007 09:18 PM

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by kishan kumar on Jun 30, 2007 05:42 PM




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by Haresh Surani & on Jun 20, 2007 12:14 PMDear sir, we are intersting in reliance blue magic service very much.currently we are associated with TATASKY Very much.but i also work with you and reliance company.so please give one oppretunity to us.we can accept the chellenge from your side.so we are intersting with your dealership or distributorship .so please reply as soon as possible.Haresh Surani & Bhavdip Sorathiya M:-+919825286882,+919825867914,(o)02613072882 ADDRESH:-504,Poddar Arcade,Khabd Bazar,Surat-395006,Gujarat,India


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by kumar appaso ka on Jun 17, 2007 03:40 PMrespected sir, i am sure relience wiil hold all market if provide good "service",study on "customer satisfication & dth troubleshooting" i am presently working in dish tv from last 3 years, i am best knoledge of dth as renewal, activation, marketing also installation, all thinks related dth, so sir i kindly requested to you to give me appretunity to work with relience dth i know 500 electronics goods outlates around in pune city these outlates are presently dish tv dealers thanks regards kumar ph- 09880082159,09822326275


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by dilip .k. patel on Jun 13, 2007 09:10 PM


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by BIPLAB SARKAR on Jun 11, 2007 03:45 PM

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by munish kumar on Jun 07, 2007 08:30 AM






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by deepak n.bhole on May 29, 2007 12:20 PM

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by RAJU M RATHOD on May 27, 2007 12:38 PM








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by abhi on Mar 28, 2007 11:31 PM

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by ravi on Mar 21, 2007 11:04 AM



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by anuraag choudhr on Feb 09, 2007 03:44 PM


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by Avtar Singh on Jan 23, 2007 12:08 PM


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by Tapeshwar Verma on Jan 06, 2007 10:09 PM

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by Deepak on Nov 26, 2006 12:57 PMSince the Days of " Kar Lo Duniya Mutthi Mein" , Reliance has changed a Lot. It longer is a "Innovator or Pioneer" they are merely a Follower now. No Innovative product has been launched by the Reliance since taken over by ADAG. All the domains where they had created history like Low rates for Onnet Call, Lower Monthly commitments, Lesser STD Artes , due to their foresight has been taken care by BSNL and or TATA. So It looks they can create a leadership position here as TAta is already there and reliance has Lost his TEETH...!!!




