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Tomorrow Onwards, Nokia Will Take Back Used Phones|
- By CXOtoday Staff, Dec 31, 2008 1636 hrs IST
- Tags : Nokia India, Nokia Priority Dealers and Nokia Call Centers, e-waste, recycling e-waste, D Shivakumar
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As a part of its take-back campaign, Nokia India will recall used phones from January 1. The campaign is aimed at educating mobile phone users on the importance of recycling e-waste and will be rolled out in phases across the country.
As a part of its take back strategy, the manufacturer will encourage mobile phone users to dispose their used handsets and accessories such as charges and handsets, regardless of the brand, at any of the recycling bins set up across Nokia Priority Dealers and Nokia Care Centers.
A survey across 13 countries has showed that only 17% of the cellular users in India were aware that the handset could be recycled. The awareness quotient was the lowest in India. The company will be planting a tree for every handset dropped into these recycling bins and giving out a surprise gift as well, according to a statement.
The survey said that although people on average owned around five phones, very few of these are being recycled when not in use. 3 % said they had recycled their old phone. Instead the majority, 44%, are simply being kept at homes never used. Others are giving their mobiles another life in different ways passing on their old phones to friends or family or selling their used devices. Globally, half of those surveyed didn't know phones could be recycled like this, with awareness lowest in India at 17% and Indonesia at 29%, and highest in the UK at 80% and 66% in Finland and Sweden.
"The take-back campaign aims to increase awareness of the concept of recycling. If people no longer need their mobile devices, they can bring it back to Nokia for recycling and it can put it to good use - 100 percent of the materials in the phones can be recovered and used to make new products or generate energy, the statement said.
D Shivakumar, VP and managing director, Nokia India said, Our vision is a world where everyone being connected can contribute to sustainable development. As responsible leaders, we want to drive best practices in our industry. Achieving environmental leadership means minimizing our own environmental footprint and encouraging recycling is a step in this direction.
Related Link: e-Waste Solutions Provider to Scale Operations
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