Yahoo! Something for Mobile Content
By CXOtoday Staff
Mumbai, Mar 27, 2007

Yahoo has launched Mobile Publisher Services enabling publishers across 19 countries to increase discovery, distribution and monetization of content on mobile phones.

The services are part of the company's initiative to deliver tools to advertisers, publishers and network operators. It will go live across India, Argentina, Brazil, Canada, France, Germany, Indonesia, Ireland, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, UK, US and Vietnam. It also enables the growth of mobile internet to benefit consumers, publishers and advertisers.

The services include Yahoo Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.

Mobile Ad Network allows publishers to select the ad formats they want to run, such as display, sponsored links, video or in game placements. Launch partners in the Yahoo! Mobile Ad Network include MobiTV, provider of mobile and broadband television and music services, Opera, provider of Web browsers for mobile devices, and go2, location enabled mobile content network in the U.S. Yahoo! plans to expand the number of partners in the Ad Network over the coming months.

Mobile Content Engine will enable publishers to bring their content to mobile audience. It will allow publishers to make their content, such as listings or articles, discoverable to consumers by integrating it into Yahoo! oneSearch.

Mobile Media Directory allows publishers to make their mobile media content accessible directly through Yahoo! oneSearch. Publishers could submit a catalog of their content such as ringtones, games, video and applications. It will combine Yahoo!'s editorial expertise, innovative search technology and the power of ratings and reviews from the Yahoo! community

Mobile Site Submit allows publishers to provide information about their mobile site, such as a description and relevant tags, to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch.

"Yahoo! has become a leader in the global mobile Internet by leveraging the reach and popularity of our innovative mobile services for consumers and our competitive expertise in digital advertising. Now, we are enabling publishers to grow their own mobile businesses by taking advantage of our unique experience, technology and services," said Steve Boom, Senior VP, mobile and broadband, Yahoo!

The first advertisements will go live in the second quarter of 2007.