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nGenera Acquires Talisma|
- By CXOtoday Staff, May 21, 2008 1534 hrs IST
- Tags : nGenera Acquires Talisma
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nGenera has acquired Talisma, a provider of Customer Interaction Management (CIM) software solutions. Financial terms of the deal were not disclosed.
"The future of innovation is customer co-creation: talking directly to customers, listening to them, learning from them. We're taking content and processes from customer interaction software and mashing that with Web 2.0 collaboration tools to help companies discover brilliant new product ideas inspired by their own customers." said Steve Papermaster, chairman and CEO of nGenera.
nGenera will incorporate the full Talisma CIM suite of applications as a set of composite on-demand apps into its nGen Customer offering, giving current and future enterprise customers powerful, ways to interact with customers, including new product co-creation and voice of the customer programs.
Talisma's feature set will be extended with nGenera's Web 2.0 collaboration tools: blogs, discussion threads, wikis, interest groups, organizational structures like tag clouds, polling, web monitoring, and analytics.
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