Christopher Koch
Eight attributes of a thought leader
Feb 28, 2011
There’s a growing hunger for thought leadership in social media.Thought leaders themselves must be better-rounded than in the past, as comfortable online as on stage or in an interview.
Why you need to turn your customers into stalkers
Jan 31, 2011
All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. Social media have created so much noise that it’s becoming more difficult for the good old white paper to stand out.