Hilton Barbour
7 Reasons Your Content Strategy is Going to Fail
Feb 23, 2011
How do you ensure all the content you’re slavishly creating is actually doing the job?
Is your agency doing enough Scenario Planning?
Feb 22, 2011
Derived from classic military tacticians, Scenario Planning came into vogue when Royal Dutch/Shell started using it as a core strategic development tool for the entire organization
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