"Mobile marketing is focused marketing not spamming"
In an exclusive interview to CXOtoday, Alex Moukas, CEO, Velti, explains how marketers can engage with and reach their consumers through innovative mobile marketing and advertising efforts. Excerpts.
A New Beginning
Since 2003, CXOtoday.com has persistently strived to provide high quality news and features, and unbiased reporting on the IT industry and impact IT has on enterprises.
Technology to build a Smart and Secure Infrastructure
Currently, in India, physical infrastructure developers are constantly on the lookout for technologies, which enable them to create energy efficient and secure buildings. To offer such businesses insights on such technologies, CXOtoday.com in association
Cloud helps in testing the performance of the software
In an interview to CXOtoday, Akshay Aggarwal, Country General Manager, Micro Focus, speaks about the software testing market in India and how cloud helps in testing the performance of the software
Cloud adoption will make the CIO's role more strategic
In India, CIOs have always doubled up as CISOs, however with the fast changing security landscape, businesses now realize the need to have dedicated CISOs. At the recently concluded, "India Enterprise Security Summit 2011", CXOtoday spoke to Ekta Aggarwal
"The technology will be greener in 2011"
As the industry transitions from the traditional hosting to a more cloud based world, the rise of managed cloud services is inevitable. In a interview to CXOtoday, Kamal Sharma, CIO, Mindlance talks about the trends and adoption of manage
"There is a greater need for automation & process management in Indian educational institutes"
In a bid to improve the standard of education, more and more institutes of higher learning throughout the country are adopting various forms of technology. In an interview to CXOtoday, Raj Mruthyunjayappa, MD - APAC & Europe, Talisma Corporation, shares t
"Having a single tier datacenter doesn’t make sense anymore"
Almost all industries rely on computing for their daily operations, hence it becomes necessary for them to access data from a reliable datacenter. In an interview with CXOtoday.com, Ed Ansett, Director, HP Critical Facilities Services, explains the latest
Arrogance, the reason for Nokia's downfall
The resultant sum of two negative numbers is always a negative number. Though this operation holds true arithmetically
"Indian financial institutions want to outsource their software testing needs"
As more and more financial institutions in the country look to outsource their software testing needs, financial software testing companies such Thinksoft see a huge opportunity in this space. In an interview to CXOtoday, Vanaja Arvind, Executive Director