25 new OMH handsets to be launched in 2010
Atleast 25 new OMH-capable handsets are expected to launch in the year 2010 from leading Indian and global OEM brands. OMH is an industry initiative led by CDMA Development Group (CDG) to enhance the CDMA ecosystem by offering a greater selection of devices through multiple distribution channels.
OMH enables operator-specific network configuration, service provisioning and subscriber-identity data to be moved from the handset’s internal memory onto a next-generation OMH SIM card. By doing so, the handset becomes a generic device that can be sold on the "open market" and used by multiple operators. All Indian CDMA operators - Reliance Communications, Tata Teleservices, Sistema Shyam (MTS) and Virgin Mobile India - are OMH complaint.
While basic handsets will have features like FM, MP3, camera and data capability, the feature-rich handsets and smartphones will have high-speed internet access for consumers and the ability to enjoy applications like social networking (Facebook, Orkut), rich multimedia (streaming audio and video, mobile TV), faster e-mails and downloads, and a host of other applications like Twitter and instant messaging. These handsets will range from basic multimedia models to smartphones and will be priced from Rs. 1,500 - Rs. 10,000 plus.
Sandeep Sibal, Country Manager and Vice President of Technology, Qualcomm India & South Asia, said, "India being the second largest CDMA market in the world, with over 110 million subscribers, was the launch market for OMH initiative. We expect 25 OMH handsets to be launched this year, ranging from entry-level multimedia to smartphones, half of which will have EVDO high-speed data capability."
Vrajesh Shelat, Head Wireless Data Business, Reliance Communications, India’s largest integrated communication services provider, said, "OMH has enabled enhanced time-to-market capabilities for OEMs, and more flexibility and efficiency for operators to expand voice and data services."
Ajay Mathur, Senior Vice President and Head Consumer Marketing, Tata Teleservices Limited, said, "The OMH initiative is critical from a consumer point of view and this platform will give a tremendous boost to the high-end smartphone category with rich data downloads and video-streaming capabilities in India and competitive pricing. In a short span, we have seen around 15-20 percent growth from the open market initiative."
Vikas Jain, Business Director, Micromax Informatics Limited, the leading Indian mobile handset manufacturer, said, "We will launch six more OMH handsets in next six months in the sub-Rs 6,500 price segment and these will include high-end multimedia and EVDO capabilities (E360 with high-speed internet access, E500 a full touch EVDO handset and a dual smart phone with a Android operating system)."
Atul Joshi, Chief Sales Officer, MTS, the mobile telephony services brand of Sistema Shyam Teleservices Limited (SSTL), said, "OMH handsets and EVDO enabled smart phones will change the profile of the CDMA technology operators in India."
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