2D Barcode To Be Used At SAP Summit '05

by Julia Fernandes    Jun 07, 2005

2D Barcode technology from Intellicon, a player in the Indian telecommunication equipment market (EPABX, KTS and voice solutions) will be used at the SAP Summit ‘05, which kickstarts from today in Mumbai.

Speaking exclusively to CXOtoday, Sameer Parekh, managing director, Intellicon Pvt Ltd., said, “2D barcode is a subset of barcoding. The advantage of 2D barcodes is that it can store far more data than conventional 1D barcodes. 1D barcodes can normally store only 40 characters of information whereas 2D barcodes or matrix barcodes can store upto 2700 numeric characters or 1200 alpha-numeric characters.”

“Additionally, 2D or matrix barcodes store the information in much smaller sizes and can also have built in error correction whereby even if 50% of the barcode is damaged the full information can still be read,” added Parekh.

2D Barcode is a technology, which stores information in two directions, mostly horizontal and vertical, hence its called 2-dimensional bar code. “They are based on two principals: multiple lines and multiple columns, matrix based,” said Parekh.

Speaking about the security aspect, Parekh stated, “2D barcodes can be “tweaked” to make them semi secure but no barcode is supposed to be a secure medium of transferring information. Barcodes are mainly tools for data entry and thus security is not built into it.”

Elaborating further he said, “It is very easy to print and read these as the printers and scanners come with these technologies built into the firmware.”

The pre-requisites for this are Windows 95 based computer with a floppy drive and any other configuration, a 2D CCD (Charge Couple Device) Scanner, software application program called ‘Quick Profile’. Companies can also customize their bar code templates to suit their requirements.

Throwing light on the electronic visitor book, Parekh explained, “Basically in an exhibition when visitors come to your stall, the procedure is as follows: A visitor comes in, you explain all about your product, take his visiting card and note down what he was interested in. After 4 days of the exhibition the visitor book is taken back to the office and the data is fed in, which is then followed by marketing calls. All this takes around six days.”

Elaborating further he said, ‘One can scan the 2D barcode on his visitor badge, which has all his company details in it. You can then scan some templates for the product he is interested in as well. At the end of the day the software can send e-mails to all who visited the stall thanking them for coming and that someone will contact them the next morning. The software can sort and send mails to various cities (based on city on visitor badge) and tell the marketing staff what next step to take (such as send brochure or give demo or send quote).”

“Thus all this takes place in 24 hours as opposed to 6 days and the information is 100% error free as there is no data being manually types,” added Parekh stating that the electronic visitor book would not be used at the SAP Summit though.

Tags: barcode