4 Ways To Make Your IoT Stategy Stand Out

by Sohini Bagchi    May 25, 2015


The Internet of Things (IoT) buzz is all over the place, with organizations talking about smart, connected devices to change the way they work and live. However, in reality, IoT remains an ambiguous term to many. As a new research by Affinnova points out 92 percent respondents say it’s very difficult to pinpoint what they’d want from smart objects, though they believe the technology has huge potential.

Cisco predicts the IoT as a $19 trillion market opportunity by 2020, where smart homes, connected cars, smart wearables and others promise a connected world with endless business possibilities, yet at the same time poses new challenges. 

Here are some ways to make your IoT strategy clear, transparent and stand above others.

1. Thinking beyond devices: Businesses should constantly explore ways to capitalize on the IoT opportunity to gain new customers and offer new services to existing ones. For that is important to think beyond devices. The IoT is about much more than the network or the devices. For some companies, IoT is the natural extension of mobile-first.

“People wants to interact seamlessly with brands and services and not just focus on the medium,” says Adriano Bezerra-Delaunay, account director of Aperto Move in a blog. This enables an interaction with things is a must have for future applications from a user experience perspective.”

2. Pilots and partnerships: Pilot projects can be a very good opportunity for companies to test the technology on a small scale to identify the easy wins that you can deliver. It is important that enterprises keep exploring and experimenting on IOT research.

“Creating partnerships with the universities, commission research projects in intelligent environments and pervasive technology often help understand the concepts better,” says Shekhar Sanyal, Director and Country Head, The IET India adding that the concept requires experts across sectors to come together to discuss trends, issues and solutions.”

For example, IBM is engaged in a partnership with the University of South Carolina to produce more insights on predictive maintenance, combining deep industry expertise from the university’s Condition-based Maintenance Research Center with predictive analytics software and skills from IBM. 

3. Product design: Experts believe IoT strategies often require investments in product design and hardware development capabilities not typically found in digital agencies.

“Companies should look at the bigger picture. “The real value lies in integrating it with the rest of your system to create stronger relationships with customers. This allows you to quickly adapt to changing requirements, yet provide a solid set of functionality to create lasting customer value,” states tech evangelist Mike Barlow in his book ‘When Hardware Meets Software.’

4. Simplifying the way we connect:   It is not just a matter of educating consumers, but empowering them with new devices, concepts and mindset, believe experts when it comes to simplifying IoT as a concept.

“IoT has become a popular topic of discussion amongst security company executives, analysts, and other industry pundits. As they discuss the technical details, it quickly becomes evident that many of the most experienced security professionals still approach IoT with an IT-centric mindset,” mentions Jeff Aboud, Security Manager, IoT, Cisco in his blog. He adds that whilst the security of this Internet Of Things data is obviously a huge concern, there need to be solutions focusing on simplifying and translating it into something meaningful on the front end.

As IoT makes the world a better and connected place, CIOs must realize IoT is not about being just creative or innovative. It must help us connect back to the real world, where a screen doesn’t solely divide us from our life. This according to experts is the real promise of IoT in the days to come.