7 Tech Trends Every Successful CXO Should Know
Rapid technological advancements are altering the world we live in today, creating anxieties and fear among business leaders on the possibilities of its implementation. Whether it’s artificial intelligence, computer vision or blockchain, emerging technologies are uprooting the digital and physical experiences of our everyday lives. These joint forces are simultaneously creating optimism and concern about the unprecedented wave of change that is unfolding.
Analyzing the pressing forces acting internally and externally on organizations and society, Accenture has released Fjord Trends 2018. Its 11th annual report examines seven emergent trends expected to impact business, technology and design in the year ahead.
“Each of our 2018 trends is born out of a fundamental tension – be it a shift, a collision or a parting of ways,” said Mark Curtis, co-founder and chief client officer at Fjord. “Digital versus physical, human versus machine, centralized versus decentralized, speed versus craft, automation versus control, traceability versus anonymity. Winners in 2018 will be those who best navigate these tensions and seize the opportunity to collectively design the world we’ll be living in.”
Fjord Trends 2018 suggests how organizations can navigate these currents and design for positive change. It examines seven trends expected to shape the next generation of experiences:
1. Physical Fights Back: Digital has had the limelight long enough – there are two brand experience headliners now. The time has come to blend the digital with the physical.
2. Computers Have Eyes: As well as comprehending our words, computers now understand images without any help from us. Imagine the exciting possibilities for next-generation digital services.
3. Slaves to the Algorithm: How do you design a marketing strategy to win over the algorithms – immune to conventional branding efforts – that sit between brands and their customers?
4. A Machine’s Search for Meaning: A.I. might change our jobs, but need not eliminate them. We can – and should – design our collaboration with the machines that will help us develop.
5. In Transparency We Trust: Blockchain has the potential to create transparency that will clear the fog of Internet ambiguity, regain lost trust, and repair relationships with the public.
6. The Ethics Economy: Organizations are feeling the heat to take stands on political and societal hot button issues, whether they want to or not. And consumers are speaking with their dollars, choosing brands that align with their core beliefs.
7. Design Outside the Lines: Design’s rapid ascendancy and newfound respect within organizations is a win for all. But, in a world in which everyone thinks they’re a designer, today’s practitioners need to evolve – how they work, learn, and differentiate themselves – if they are to continue having impact.
“We believe this edition of Trends will provoke and inspire but, above all, provide actionable advice for organizations to prepare for the opportunities ahead,” said Baiju Shah, global co-lead, Fjord and managing director, Accenture Interactive. “Many of the thorny questions ahead of us revolve around human-machine interactions, the consequences of which will be profound for individuals, society and organizations of all kinds. As digital fades from being stand-alone to being embedded in our physical world, our relationships with everything around us will be redefined.”
These trends are very useful for as it provides a view that digital is not something scary to adopt and does not have to be implemented towards the overall business operation. It also indicates that creativity with intelligence in designing is key to the implementation.
- E-Retailing To Grow By 2.5 Times In 3 Years: Crisil
- Choosing The Right HR Management System For Your Firm
- CXOs Still Wary Of Cloud Data Security: Study
- More Customer-Facing Firms Will Use Chatbots In 2-3 Years
- TalentSprint Sees More Potential Of Blockchain In Fintech
- India’s Digital Payments Will Touch USD 1-Tn By 2022: Report
- PNB Scam: Some Tech Lessons For Indian Banks
- Weekly Rewind: Top 10 Stories On CXOToday (Feb 12-17)
- Digital Engineering Spend To Grow 124 pc By 2022
- Embracing Technology For HR Innovation