75% Millennials 'Frustrated' Downloading Web Content
Content is undoutedly a strategic asset across the enterprise and the delivery of content is going to be criticals in the coming days. A recent survey by digital content delivery firm, Limelight Networks, reveals that while the hunger for consuming digital content on smart phones, tablets, computers and gaming consoles is accelerating among Millennials, 75 percent of those surveyed currently find downloading content frustrating, especially when it takes too long to complete, gets interrupted, or simply doesn’t work.
This gives content providers ample opportunity to target this space, consumers are nearly always plugged in and are increasingly updating and adding content to their phones and other connected devices. In addition, the research shows that consumers, especially Millennials, expect and demand a seamless and consistent experience when downloading digital content.
Other findings illustrate Forty nine percent of Millennials report that they are more likely to download content than just one year ago, versus 43 percent of all respondents.
“There’s a clear shift underway to a connected society demanding a fast and flawless experience around the clock and around the world,” said Jason Thibeault, senior director at Limelight and author of the report.
“It’s vital that software and device manufacturers provide a seamless and consistent experience to build lasting relationships with their customers.”
Millennials, at 58 percent, are the most likely to download content to their cell phone, which is significantly more than other age groups. Overall, 42 percent of all respondents choose their cell phone as their primary device for downloading content, closely followed by their personal computer at 39 percent.
The most frequent downloads include apps and music, both of which 40 percent of respondents update weekly, and operating system updates for mobile phones, which 42 percent download a minimum of once a month. E-books, newspapers and magazines were the least frequently downloaded with one quarter of respondents reporting doing so weekly. Additionally, findings show that Google is emerging as the dominant source of this content for 66 percent of respondents followed by 58 percent for whom Apple is their go-to source.
To view the full report, please click here.
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