78% of Indians Consider Dangers Of Unsafe Online Search Terms: Study

by CXOtoday News Desk    Jun 28, 2016

Cyber security Intel Security today released findings from its new study, “Online Security Diet: You Are What You Click,” which examines the online behaviors and attitudes of Indians ages 21 to 54 toward dieting clickbait. The research reveals that when it comes to the desire for the ideal body, people may be willing to sacrifice their online security and identity if it takes them a step closer to achieving desired results.

The study also highlights various ways cybercriminals take advantage of the public’s interest in dieting programs, and focuses on what behaviours consumers engage in that may open them up to online security dangers.

According to the study, youngsters between the age group of 21-30 years are more likely (77 percent) to click on promotional links around diet tips and programs. While the month of June brings about a pleasant weather with commencement of rains in India, it also necessitates the need to maintain a healthy diet to stave off the many diseases that monsoon brings along with it. 

During the rains, people abstain from eating food that’s cooked outside, making June a popular month to turn up online in search of new diet routines. Cybercriminals exploit this need by creating phony weight loss ads leading unsuspecting people into digital traps.

“Findings from our study indicate that Indian millennials (aged 20-30) are conscious about their diet, and they tend to rely on information available online for quick diet fixes, and cybercriminals are increasingly exploiting this behavior for their own benefit.” said Venkat Krishnapur, Head of Operations for Intel Security’s India Engineering Centre. 

“The study decodes the seasonality of consumer search habits, creating awareness about the importance of safe searches online. It points to the importance of being able to correctly identify potentially risky sites and emails. This is why we continue to invest in ongoing education efforts to reinforce strong habits helping consumers enjoy safer experiences online”, he added.