Adobe Reveals Innovations In Creative Cloud

by CXOtoday News Desk    Jun 22, 2016


Adobe recently launched major updates to its Creative Cloud tools and services in India and around the world. The release includes dramatic new features in Adobe’s flagship applications, performance and enhancements across Creative Cloud (CC), and exciting updates to Adobe Stock — including deeper integration within CC and the addition of an all-new premium collection of high quality stock content. 

Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the sore points that designers, photographers and filmmakers face every day.

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“16 per cent of marketers and business leaders in Asia Pacific say they have the workflows in place to enable the alignment and collaboration needed to deal with the scale of content production they’re facing,” said Paul Robson, President, Adobe Asia Pacific. 

The release delivers the magic and improved workflow that unleashes creativity and helps organizations ultimately provide superb customer experience across channels.

“We are confident that these powerful enhancements will deliver tremendous value for our customers in India and across the globe, and make an immediate impact on the way creative people work every day,” said Kulmeet Bawa, Managing Director (Designate), South Asia, Adobe. 

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“We anticipate that new Creative Cloud capabilities like Content-Aware Crop in Photoshop and Character Animator Preview in After Effects CC, as well as Adobe Stock’s deeper integration with CC portfolio will provide a major boost to the productivity of creative workers and organizations in India,” he further added.

Today’s updates mark another step forward in establishing Creative Cloud as the one-stop shop for the creatively inclined — providing the best indesktop tools, mobile applications, training and a vibrant marketplace featuring services like Adobe Stock, as well as access to the Behancecommunity that’s now over 7 million strong.

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Ramki Sankaranarayanan, Founder and CEO, Primec Focus Technologies believes that, “The launch at NAB 2016 was end-to-end business process orchestration for promo creation including automation of promo versioning using Adobe Premiere Pro CC. We look forward to leveraging the advancements, specifically the new Adobe Premiere Pro CC to deliver standout digital creative content for our customers.”  

The delivery platform is as critical as the curriculum. It is absolutely necessary to ensure that the delivery model appeals to students. At Extramarks, we create learning solutions that comprise of a unique blend of text, images, audio and videos that engages learners and makes learning easy and effective leading to lifelong retention. Over the years, Adobe Creative Cloud products have been the backbone for our learning solutions and helped us curate modules to suit the evolving trends. We congratulate Adobe on the new features in Creative Cloud and look forward to exploring these innovations to further build on our brand,” said Atul Kulshrestha, Founder, Chairman and Managing Director, Extramarks.