Airtel, RJio Price-War Extends To Fixed Broadband Space

by Moumita Deb Choudhury    May 19, 2017

Good news seems to linger for consumers as Bharti Airtel and Reliance Jio price battle extends to the broadband space now, with Airtel refreshing home broadband proposition with new plans, offering up to 100 percent more high speed data benefits within the same monthly rentals.   

Airtel’s lauch of V-Fiber comes ahead of Jio’s commercial launch of JioFiber, which will be rolled out commercially in June.

Airtel Reliance Jio Price War Extends To Fixed Broadband Space

“The new proposition is designed to drive adoption of high speed broadband in the country and accelerate the journey towards digitally connected homes,” said Airtel.

After taking the telecom sector by storm by offering lucrative offers, Mukesh Ambani-led Reliance Jio declared its much-awaited Fibre-to-the-Home (FTTH) broadband service in six select cities including Mumbai, Delhi-NCR, Ahmedabad, Jamnagar, Surat and Vadodara. “Jio’s network is in the process of being rolled out to other cities,” it said. 

The broadband services offered by RJio will also offer host of services to the consumers like it did for mobile data. The broadband service is believed to deliver a minimum of 100Mbps for the home broadband consumers at affordable rates.

In-home high speed data consumption in India is increasing exponentially with customers looking to stream HD/4K content, download heavy file across a variety of connected devices like smartphones, tablets, Smart TVs, Internet TV solutions, and security solutions etc.

Fixed broadband (Wi-Fi) continues to be the preferred mode of high speed data delivery given its consistent speed, in the near future will also enable the IoT play for homes with connected appliances and much more.  

Airtel’s V-Fiber delivers speed upto 100 Mbps to homes and requires a quick modem switch. The telco operator had 1.96 million broadband customers as of March 31. Airtel’s V-Fiber delivers speed upto 100 Mbps to homes and requires a quick modem switch. To compete with Jio-Fibre, Airtel will offer speeds of uoto 1 GB per second.

Hemanth Kumar Guruswamy, CEO – Homes, Bharti Airtel (India) said, “We believe these new plans will also drive the adoption of high speed broadband in the country.”

Existing customers will be upgraded to the new benefits automatically within the current bill cycle while new customers can choose from a host of plans. Customers can check their data balance on ‘My Airtel’ app.

Airtel said, the Rs.899 plan will now offers 60 GB high speed data compared to 30 GB earlier, while the Rs.1099 plan will now offer 90 GB of high speed data compared to 50 GB earlier. The Rs.1299 plan now offers 125 GB compared to 75 GB and the Rs.1499 plan offers 160 GB compared to 100 GB. 

Analysts believe that home broadband will become crucial for high-end data users, given the affordable pricing in India. They believe the entry of Jio and now Airtel would open up the market and create more demand.