Alibaba's UC Tops Mobile Browser; Google Chrome Rules PC

by CXOtoday News Desk    Oct 12, 2015


UC Browser, which is Alibaba-backed mobile browser, has claimed that now it has captured over 50 percent mobile browser market share in India as of last month data, data was compiled by Web traffic analysis tool Statcounter, while Google’s Chrome leads the PC segment in the country, said the research firm.

“UC Browser has seen staggering success in the Indian market with market share rising 15 percent in the last 12 months helping the company gain over 50 percent market here,” Kenny Ye, director of international business development division, UCWeb said in a statement.

India is the world’s fastest growing mobile country and our largest overseas market and we are deeply committed to it, stated Ye adding that the company is constantly strive to reach new users through unique customisation and localisation efforts, across genres“As of today, one out of two mobile page views come from UC which is driven by UC’s cloud-based browsing technology, power of data and cost saving and providing local content,” Ye added

Alibaba fully acquired UCWeb last June, in what was at the time the biggest merger in Chinese internet history. As per the data shared by Stat Counter, share of UC browser has grown from around 37.46 per cent to over 51 per cent at the end of September, while share of it’s close competitor Opera mobile browser has came down from 23 per cent to 21.09 per cent.

Besides UC, Chrome is the only mobile internet browser that saw growth in its market share from 7.03 per cent to 13.21. Only, in personal computer space, Chrome dominates Indian market with 67.85 percent share and has registered continuous growth.

Shares of Chrome’s close competitors Firefox and Internet Explorer (IE) have been witnessing decline in their market. Share of Firefox fell from 24.43 per cent in October 2014 to 22.04 per cent in September 2015 while that of IE fell from 9.27 per cent to 6.7 per cent during the same period.

Undoutedly Alibaba is making a strong inroads into the India market. The company is reportedly working with nearly 5,000 partners to drive content and services on the app. Ye informed the company also tying up with smartphone manufacturers and brands to include its app on their phones.

Betting big on UC browsers, the firm is also working on a feature that will let people watch videos on a small split window while browsing at the same time.

More than 90 percent ot the browser’s user base are on the Android platform and the rest on Windows and iOS .