All telemarketers need to register with TRAI, says RBI

by CXOtoday News Desk    Jul 16, 2013

telemarketers

The Reserve Bank of India(RBI), addressed the issue of customer grievances caused by telemarketers, by asking banks to engage only registered telemarketers for their promotional activities.

RBI stated in a notice issued, that all telemarketers who are not registered with Telecom Regulatory Authority of India (TRAI) should not be encouraged by banks. Only the ones who are registered with Trai would be eligible to make commercial calls to customers.

 

Increased number of unregistered telemarketers, were using their normal telephone connections for making commercial calls to customers registered in the National Customer Preference Register. This was a cause for concern as it resulted in customer grievances.

 

In 2010, as per the Telecom Commercial Communications Customer Preference Regulations all individuals involved in commercial communications with customers has to register with TRAI as a telemarketer. However, this is not the first time RBI has issued a notice to banks regarding the telemarketer problem. Previously, RBI had advised banks to employ only those call centers or Direct Sales Agents (DSAs) who had registered as telemarketers with TRAI.