All telemarketers need to register with TRAI, says RBI
The Reserve Bank of India(RBI), addressed the issue of customer grievances caused by telemarketers, by asking banks to engage only registered telemarketers for their promotional activities.
RBI stated in a notice issued, that all telemarketers who are not registered with Telecom Regulatory Authority of India (TRAI) should not be encouraged by banks. Only the ones who are registered with Trai would be eligible to make commercial calls to customers.
Increased number of unregistered telemarketers, were using their normal telephone connections for making commercial calls to customers registered in the National Customer Preference Register. This was a cause for concern as it resulted in customer grievances.
In 2010, as per the Telecom Commercial Communications Customer Preference Regulations all individuals involved in commercial communications with customers has to register with TRAI as a telemarketer. However, this is not the first time RBI has issued a notice to banks regarding the telemarketer problem. Previously, RBI had advised banks to employ only those call centers or Direct Sales Agents (DSAs) who had registered as telemarketers with TRAI.
- 7 CRM Trends That Will Dominate 2019
- Engage Directly With Customers For IT Innovation
- Tech Mahindra, H2O To Drive AI-ML Solutions To The Enterprise
- 7 Trends Driving Enterprise IT Transformation In 2019
- The Next Phase Of IoT Evolution In BFSI Sector
- 5 Reasons Why Direct Banks Are the Next Big Thing in Banking
- How Customer Experience Is Disrupting Business Models
- Oracle Announces New Updates To Its Enterprise Cloud
- Why Banks Alone Can't Handle Digital Payments Landscape
- Can De-Linking Aadhaar From Banks, E-Wallets Reduce Security Risks