How Amazon, Flipkart Changed E-Shopping In 2016

by CXOtoday News Desk    Dec 30, 2016


In the last few years, the adoption of e-commerce in India has grown phenomenally. From being worth about $3.9 billion in 2009, online retail is worth $38 billion in 2016 according to Assocham. It is expected to generate about $100 billion in revenue in 2020. A Worldpay report too predicts, there are 350 million Indians who are online currently, and by 2020, this number will be 600 million by 2020.  [Read the full report here, a homegrown Cashback & Coupons site has released results & infographic of its annual survey titled ‘E-Shopping Revelations 2016’ based on an online survey that states 55% respondents feel Subscription based services like Amazon Prime, Flipkart First, Snapdeal Gold etc. enhance online shopping experience.

There is heightened competition in the e-commerce space, showed the study, with being the most preferred site when it comes to quick and hassle-free Deliveries. Flipkart ranked the best for Customer Care Service. Further, Paytm rules as the best payment wallet followed by Freecharge.

Of the several key findings of the report, 75% of respondents feel Bank Card offers add value to the overall Sales and discounts. Compared to 2015, we saw Bank card offers play a more important role in influencing buying decisions in 2016 and the discounts were also greater, 59% of respondents think Gift Cards is a better & convenient way to gift someone

Over 50% users feel Brand Videos/Ads have a positive impact on their purchasing decision, 60% of users like receiving offers from e-commerce sites on their Social Media accounts like Facebook, Twitter and 55% of respondents agree that Subscription based services like Amazon Prime, Flipkart First, Snapdeal Gold etc. enhance online shopping experience though 20% said they would not subscribe to the same

Compared to last year, 75% have started shopping for daily items/groceries more online now. The survey also found, desktop is still the most preferred platform to shop online with 60% of the respondents using the same. Though with increased use of smartphones, 40% of the respondents are transacting via mobile now.

Below is the e-shopping infographics showing 2016 trends in e-commerce.


Swati Bhargava, Co-founder commented, As one of the largest affiliate sites in India, we are in a unique position to talk about the e-commerce ecosystem and what drives consumers to shop online more. CashKaro survey is a reflection of how buying habits of the Indian online shopper are changing and increasing importance of softer aspects like fast delivery, prompt customer service, discounts and cashbacks.”

According to her, 2016 was an eventful year for Indian e-commerce. The advent of subscription based services like Amazon Prime, Flipkart First, Snapdeal Gold etc. helped in enhancing shopping experience while Cashback offers became mainstream. Post demonetization saw a great increase in the use of payment wallets and also witnessed an increased number of users using Cashback sites to save on their daily transactions.