Amazon's Corporate Email To Rival Gmail, Outlook

by CXOtoday News Desk    Jan 29, 2015

amazon

After being one of the world’s largest e-commerce firms to venturing into the world of film and entertainment, Amazon now plans to dive into the world of corporate email. The tech company is launching a corporate email and digital calendar service to rival Outlook and Gmail, according to a report that first appeared in the Wall Street Journal. The new service, called WorkMail, is powered by Amazon’s cloud-based computing unit, Amazon Web Services (AWS).

The company plans to price its new offering competitively with Microsoft’s Office 365 and Google’s business-oriented services, which also include programs like word processing and spreadsheets, says the report. Google and Microsoft corporate (for Office 365 business email) email both currently comes at $5 per user, per month.

The move drives Amazon further into the world of enterprise technology, believes experts. The e-commerce giant has grown its cloud-based computing services into a major part of its business, powering its Amazon Web Services (AWS) to prominent consumer brands, including Netflix, Pinterest and Airbnb, in addition to government entities, like NASA and the CIA.

“Many of Silicon Valley’s most high-profile startups rely on Amazon Web Services for their cloud computing needs, particularly because of the its ease of use and reputation for security. Those two aspects are reportedly also central to Amazon’s sales pitch to corporate customers,” says of Mashable.

The new offering would also mean Amazon is expanding its business services, an area that Microsoft dominates. Google is also striving in this area to entice users.

Companies will be able to use Amazon’s WorkMail to run on the back-end of already existing email clients, like Microsoft Outlook. It also will offer encryption, allowing companies to control the encryption keys to their data, and to only have their WorkMail email content stored in designated countries, thereby thwarting hackers who might want to intercept the emails.

 

However, experts believe software can be a key issue in this area. Although Amazon has a solid track record in terms of storing and distributing data, it’s still building its reputation for creating robust, reliable software solutions.