Amit Boni Joins Motorola Mobility As India GM

by CXOtoday News Desk    Apr 23, 2014

amit boni

Motorola Mobility has appointed Amit Boni as its general manager of India operations. He will be responsible for the company’s go-to-market strategy in the country. Boni joined Motorola Mobility in 2010 taking charge of GTM strategy and sales operations for the Asia region.

“The India market is absolutely critical to Motorola and Amit’s appointment into this role is testament to that,” Motorola Mobility Corporate Vice-President (EMEA and APAC) Magnus Ahlqvist said.

“I see tremendous opportunity for Motorola in India. My focus is now on growing the business, continuing to delight Indian consumers with our products and strengthening our customer support system further for all buyers in India. We are building the Motorola business for the long term and I’m excited about what the future holds,” Boni added. Motorola has launched two smartphones, Moto G and Moto X, in the Indian market this year through online marketplace Flipkart aimed at affordable and medium priced segment. After being acquired by Google in May 2012, this was for the first time it has introduced new products in India. In January however, Chinese firm, Lenovo reported it will buy Motorola Mobility from Google for $2.91 billion.

While Motorola is selling smartphones exclusively over the internet in India, a strategy that has worked in favor of the company, Ahlqvist earlier said that it is working on bringing its phones to brick-and-mortar retailers.

Experts believe the company needs to set up the necessary logistic infrastructure and reach to take on market leaders Samsung and Micromax, as well as new Chinese entrants like Gionee and Oppo, which are marketing their phones aggressively in the country. It is here that Boni’s extensive market experience and a rich perspective on the segment can make a difference, believes Ahlqvist.

He holds an MBA degree from MDI-Gurgaon and has worked with companies like EVS and Honeywell in the past.