Angel Broking's Recruitment Goes Digital

by CXOtoday News Desk    Jul 20, 2016

Angel Brokings Recruitment Goes Digital

Companies are realizing the digital route to success. Angel Broking, a well-known stock market broking firm, introduced the concept of digital tools for its entry level recruitments. From the conventional textual content for each job position, the firm will now be using a mixture of audio-visual tools to make interactive formats for the new applications. It will include a variety of information about the job scope, other than describing the kind of candidates needed for each position.

A Video Job Description is designed to target and attract passionate individuals for entry level positions. It gives an in-depth understanding of skills sets required, KRAs and testimonials of existing employees of the company who have built a successful career trajectory. These features help prospects gain a better understanding of the Angel’s performance driven work culture and avenues of professional as well as personal growth.

This development is also stated to increase the level of engagement, when it comes to prospective candidates and also give access to a larger talent pool. With Video Job Description bringing in more transparency, only interested and relevant skilled candidates will be sought out, thereby bringing down the overall recruitment cycle time and increasing process effectiveness. This initiative also included the efforts of Aasaanjobs.com, a specialist in entry-level recruitment.

“An additional effort is required to engage with an entry-level employee than to engage with a lateral or an experienced employee. It is necessary that entry-level employees understand the company and what it stands for before they get on board. Video Job Descriptions is an innovative value-addition in the recruitment process. Watching real people giving first-hand feel of their experience (on video) is much more effective than reading plain text.”

Menon also spoke of the digital transformation that the brokerage firm is undergoing, describing, “In our continuous endeavor to provide the best digital experience to our internal & external customers, this is yet another step to ensure the same delight is delivered to the new generation talent at the recruitment stage itself. In our journey to become a Digital Company, this initiative will contribute by attracting the best digitally inclined minds,” said Subhash Menon, Chief of Human Resource & Learning, Angel Broking, while laying emphasis on the process of entry-level hiring.

Angel Broking has been focusing big on digital initiatives. Their recent innovations included D-KYC, Digi-Pitch, Trade-in-1hr, Customer Service on Twitter and Facebook. While these were meant for customer building, marketing and servicing on digital platforms, the latest one focuses more on talent engagement and management.

Image credit: Hindu BusinessLine