Anyone can create Virtual Private Cloud with new AWS offering

by CXOtoday News Desk    Mar 12, 2013

Cloud

Amazon.com Inc’s Amazon Web Services, is pushing into the enterprise market by offering everyone the option of having their own virtual private cloud (VPC), reports techcrunch.com. Therefore, any users of the EC2 will now have the option for a VPC as an instance type. Until now, the VPC was a separate service.

According to the report, a VPC lets customers create what AWS calls a “virtual network of logically isolated EC2 instances and an optional VPN connection to your own data center.” This has implications for customers who are weighing the benefits of a data-center centric approach that virtualizes a network of physical centers to create their own elastic infrastructure. The problem comes down to the cost of licensing, new hardware and the IT staff to manage it all. It’s a model promoted by companies like VMware, which are looking to extend the reach of their virtualization technology.

Here, AWS takes a different approach. It gives customers the capability to take advantage of the low-cost and flexibility of AWS while leveraging the infrastructure that they already own. Instances will launch into what AWS calls the “EC2-VPC” platform. AWS will roll out the feature by region, starting with the Asia-Pacific (Sydney) and South America (São Paulo) regions. The rollouts will begin in the next several weeks, report the website.

AWS tells the website that a customer would launch EC2 instances or provision Elastic Load Balancers, RDS databases, or ElastiCache clusters like they would in EC2-Classic and a VPC is created with no extra charge. At that point, customers can take advantage of features, such as assigning multiple IP addresses to an instance, changing security group membership on the fly, and adding egress filters to security groups.

The enterprise market has shifted in the past 12 to 18 months as CIOs have come to accept cloud computing, said Scott Sandell, general partner, NEA Ventures in a conversation here at SXSW was quoted as saying. He said it means all enterprise technology in a data center is obsolete. AWS’ move points to the shift in the market and the higher value on services that leverage the cloud as opposed to significant investments in new and existing infrastructure.