APAC PC Shipments See First Ever Double-Digit Decline
PC shipments in Asia Pacific (excluding Japan) fell by 10% in 2013 to 108 million units, indicating the region’s first ever double digit decline in the past few years, according to IDC. The research firm attributes the sharp decline in the PC market mainly to the unprecedented growth of smartphone and tablet, besides the general economic sluggishness in big emerging markets in the region adversely affected buying sentiments.
In a report released earlier this month, research firm Gartner also said that the PC market has suffered the worst ever decline in 2013. The report reveals a 7% drop in worldwide PC sales from the previous year during the three months ending in December, a period when electronics sales reach its peak.
Gartner too had mentioned that mobile devices such as tablets and smartphones are responsible for the steepest annual decline in PC shipments including desktops and laptops. The PC market got the biggest blow during holiday seasons and did not feature in most buyers’ wish lists like before. Instead, mobile devices saw a whopping rise not only for being less expensive, but are turning out to be more convenient and appealing alternatives to go online for work, entertainment, information and communications.
“Strong growth in tablets continued to negatively impact PC growth in emerging markets. In emerging markets, the first connected device for consumers is most likely a smartphone, and their first computing device is a tablet. As a result, the adoption of PCs in emerging markets will be slower as consumers skip PCs for tablets,” said Mikako Kitagawa, principal analyst at Gartner.
In terms of vendor growth recent IDC report notes while Lenovo retained its top spot with around 24.9% market share in the region, it still reported a decline in annual growth by 9.5%. HP was the only PC vendor to see growth, which is owing to the huge Indian government orders it received during the year.
IDC analyst Handoko Andi said that 2014 is expected to remain another challenging year for the PC market as competition will only grow among the devices.
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