APAC To Lead In Cloud, IoT Adoption: Trend Micro EVP
The Asia Pacific region is likely to lead in the adoption of next generation projects focused on cloud, virtualization and container related technologies, according to Kevin Simzer, EVP, Sales & Marketing. The global executive who was in India recently, opined that in a total addressable market size of $15 billion, the Internet of Things [IoT] is here to stay for the next decade and Hybrid Cloud security was seen as one of the strongest growth areas in India and around the APAC region.
Another area which is increasingly come into the fore is SOC (Security Operations Centre), and what customers are doing from an incident response standpoint, he stressed. “India market in particular is very technology savvy. We are going to take big initiatives largely driven in India partnering with big system integrators (SI’s) who happen to be champions. We want to be part of the next wave of opportunity by investing in companies, through our $100 million VC arm on IoT and next generation landscape of applications that are there. We are very excited about developments around Blockchain, IoT, and other applications that might shake the future,” said Simzer.
On the sidelines of the upcoming Cloudsec event in India, Simzer added, “Hybrid Cloud would be the hottest of the hot topics of discussion during this years’ industry-wide consortium, with Ransomware too being one of the other hot topics. I think the event will allow the participants to get a good view of the world, and of what security ecosystem looks like.”
From a growth perspective, both globally and in APAC region, all three of Trend Micro’s major solution areas are witnessing significant growth: Endpoint, Hybrid Cloud security and Network. 50% of the business comes from Endpoint, and that is growing in mid- single digit. Hybrid Cloud security offering is growing at 45% plus, a quarter of their business; and the Network defense that forms quarter of our business is growing at 25%.
“India is completely a true reflection of what is happening globally. Today, the most interesting part in India is Azure and AWS, both of which have made significant investments in India. We have a dedicated team to address Azure and AWS business. Our focus is to be present whenever customers are opting for Azure and AWS”, said Nilesh Jain, Country Manager (India & SAARC), Trend Micro.
To cater to the massive shortage of skills, and cyber security professionals in the industry, with reports suggesting 1 million cyber security positions open across the globe. With more than 5,000 employees in over 50 countries, Trend Micro has also setup a cybersecurity training centre in Cairo, Egypt with plans to introduce in Brazil, Canada including India, enabling organizations to secure their journey to the cloud.
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