Apple drives the tablet market growth: IDC

by CXOtoday News Desk    Aug 06, 2012

tablet pcA record-setting quarter for Apple’s iPad led to a better-than-anticipated second quarter for the tablet market, according to analyst firm IDC. Worldwide tablet shipments for the second quarter were approximately 25 million units, compared to 15 million during the same period in 2011, an increase of 66.2 percent, said IDC.

Apple increased its dominance in the tablet market in the second quarter, boosting its market share of units shipped to almost 70 percent, as per the IDC report. Apple shipped 17 million iPads, increasing its share to 68.2 percent from 61.5 percent during the same period last year, when it shipped 9.24 million units. The tablet major grew its second-quarter iPad shipments by 84.3 percent.

According to IDC, iPad has already become a preferred choice for both enterprise and end user customers all over the world and Apple is seeing more interest in the device from vertical markets such as healthcare, education, among others. While shipments are beginning to decline in the mature markets, the iPad is experiencing strong sales growth in the emerging markets.

Samsung secured the second position with almost 10 percent market share, its tablet shipments grew 117.6 percent year-on-year, and ended up at 2.4 million units. Amazon grabbed the position as the third largest tablet vendor with the success of the Kindle Fire. After a sluggish first quarter in 2012, the company recouped to ship 1.25 million units, and secured a 5 percent market share.

This was followed by Asus and Acer that ranked fourth and fifth, positions respectively. Asus witnessed a healthy quarter where shipments rose by 115.5 percent to 885,000 tablets. On the contrary, Acer saw a year-on-year sales drop. The company shipped 385,000 units during the second quarter, compared to 629,000 units in 2011, witnessing a sharp 40 percent drop.

IDC expects competition in the tablet space to continue to heat up in the second half of 2012 with major new products expected from Amazon, Apple and a variety of vendors making tablets based on Microsoft’s new Windows 8 and Windows RT operating systems.